His name is Brad Dean. For well over a decade, he has headed the Myrtle Beach Chamber & CVB. His leadership has transformed the destination from an also-ran to one of the most searched for destinations online in America. And, visitation and non-resident spending has hit record levels during his time there.
Yesterday, he announced his decision to transition his talents to a destination that so needs what he has brought to Myrtle Beach. Brad will become the first CEO of the new DMO for Puerto Rico.
Not that Brad hasn't had his detractors over the years. As no good deed ever goes unpunished, there are the jealous or self-absorbed few that throw stones and try to derail the best of us.
That we could all be so cool.
Congratulations, Brad. And, all the best in your future efforts to bring Puerto Rico back to its righteous place of prominence as America's most engaging Caribbean experience.