You gotta love the minds that gather each year at Destinations International's Annual Convention. One Destination Marketing Organization CEO (relatively new to their destination) was overheard telling another that their city's annual chili cook-off was next weekend. "Chilli...during the hottest month of the year," they exclaimed in exasperation.
To which another DMO pro quipped, "well, look at it this way. It's probably the only chili cook-off in the country that weekend. For chili aficionados, it oughta draw a crowd."