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August 21, 2018

Comments

Diann Bayes

I worked a co-op booth for Texas years ago and one of my colleagues brought her board chair, who wanted to understand exactly what her job entailed. From what I took from him in our initial meeting, he thought it was pretty easy. He worked the booth alongside us for two of the five days we were there. Needless to say, his opinion changed within hours, stating "this is hard work." Most people are not required to be "on" in their jobs but we are. Thanks for sharing.

David Schillo

Trade show services include booth design, creation & shipping, logistics, publicity, and more. If your objectives don't include at least three of the goals that follow, then I recommend you reconsider your trade show strategy.

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