For those watching the evolution of Destination Marketing Association International (DMAI) over the past year, this probably comes as no surprise. But, come July, the association will officially change its name to Destinations International.
One of the reasons that the International Association of Convention & Visitors Bureaus (IACVB) changed its name 12 years ago was because most people outside of the industry had no idea what the association did because so few knew what a CVB was. When boiled down to its purest form, CVBs market their destinations. Thus, Destination Marketing Association International made much more sense.
But, as the world of Destination Marketing has become so much more than simply marketing, DMAI (as a name) has become somewhat limiting. Today’s DMO also helps manage, lead, collaborate, educate, choreograph, develop and advocate for their communities.
Destinations International encompasses all that and more.
Kudos to (the soon to be former) DMAI and their brand partner Miles Media. The official roll out in Montreal this July should be fun to watch.