Back in office after testing beach destination video this week in the much colder climes of Cleveland and Indianapolis...and we've got beach on our minds as the winds howl off the lake here in the Mad City.
And, as I listen to the lyric as I tap my foot, I can't help realizing that this song is all about what those of us in the Destination Marketing world do everyday.
Provide people the opportunity to "love, laugh, live...and breathe."
This is Breaking Southwest with "Breathe."
And, I hope you can this weekend.