If you follow this blog with any regularity, you know that one of my passions is music...clearly evidenced by the reality that we close each week with our Music Friday feature. Thus, I'll cop to what I'm about to say has a certain bias. Only people who love live music would generally agree.
It should come as no surprise that my frustration level is sensationally high when I blow into a town and can't locate the live music I know is there. Sure, I could pick up the alternative weekly and find club dates...but it usually comes out on Thursday and tonight is Wednesday. Plus, I have no idea where I could pick up a copy, even if a few still remained.
This really should be the role of the Destination Marketing Organization...and I've been harping on this for some time now. DMOs do a fairly sensational idea of content curation up to about 7pm. Our collective score after 7pm is a D- (and I'm grading on a gracious curve).
So, to say I'm simply enthralled with what Denny Edwards and his team have done at the Greater Raleigh CVB is a massive understatement. Talk about embracing music. They've determined that there is more live music in Raleigh than anywhere in North Carolina...so they've camped out on TheMostNC.com and claim to offer the definitive guide to every live music event in the region, from Kenny Chesney at PNC next month to bands nobody has every heard of playing dive honkytonks.
They've smartly designed the new micro-site to refer back to the mothership website...but only serving up music related content. For instance, the link to the Bureau blog from TheMostNC.com only returns music oriented posts. But, once on the main site, visitors can branch out to other areas such as dining and lodging if they choose. Very smart.
Hey, Raleigh? You just nailed it. Sensationally well played.