Kansas has done a lot right in its sponsorship of up-and-coming Country star Logan Mize. They asked the Kansas-born singer to wrap his equipment trailer (seen here on tour earlier this summer) with the State Tourism message "There's No Place Like Kansas" (which is just about as perfect as you can get for a tagline).
So...we see the trailer in a hotel parking lot (click image to enlarge), which prompts us to seek out Logan's music. Which results in our discovering his latest release on YouTube...and then the music video of his song "Sunflower" against a travelogue of sensational images of a destination we really weren't considering for this year. Or next year.
That trailer wrap caused us to discover another musical talent and move Kansas up on the "next" list of places we want to hang.
Not bad for a simple sponsorship. And, a pretty cool Music Friday feature, to boot.
Today, it's "Can't Get Away from a Good Time."