I've never really understood the concept of Black Friday, the nickname for the day after Thanksgiving...a day when holiday shoppers collectively lose their shit and swarm America's major retailers. Regardless of the purported savings, it doesn't sound like fun in the least.
Experts are now saying that Black Friday is losing it's status as the biggest shopping day of the year.
Indeed, half of American consumers believe their holiday shopping will be complete by Thanksgiving. Then there's the reality of the calendar. Christmas falls on a Sunday this year, meaning Christmas Eve shopping will likely end for most by mid-afternoon.
Thus, the biggest shopping day of 2016 is expected to be Friday, December 23rd.
As it should be.