I'm not about to say that I haven't seen editorials supporting tourism promotion and development before. But, just as the "Pure Michigan" television ads are about the most evocative I've ever seen, yesterday's editorial in the Detroit Free Press is about as good as they get.
Ron Dzwonkowski hits the nail on the head when he calls out the State for dropping Travel Michigan's budget from $30 million to $5 million next year. Best lines:
"It's good to have people bring money here and leave it here. Travel
Michigan can even show how every dollar spent advertising in other
states turns into...$2.86 in state
tax revenue.
To squeeze the spigot now is just not smart, for Michigan's economy or image, which go hand in hand."
But, are State officials in Michigan smart enough to listen?
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