They got this cool idea to rename themselves. And, then, they announced it to the world. And, then, they realized that they hadn't bothered to secure the Twitter handle.
Oh...it gets worse. The person that does own the Twitter handle uses his platform to talk about dope and his ex-girlfriend.
Lest you think we're talking about a clueless little start-up here, we're not. This is what befell Netflix this week.
Today, it's way more than just securing a URL for a name change...it's grabbing handles on Facebook, Twitter, YouTube, Flickr, Foursquare, Scvngr and every other Social Media site that has a glint of opportunity to it.
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