I'm a boomer...and Old Spice was never, ever, a consideration. My dad didn't wear it. My grandfather did.
Until, all of a sudden, months later...it's gone ubber viral.
Because now, the Old Spice Guy is all over Twitter, YouTube and Facebook...and responding via videos to various tweets.
You can see many of the simply incredibly funny videos here.
But, as one marketing executive said, "if it's this easy to do a 30 second commercial, we're all toast."
Welcome to the future of marketing.