It is the soundtrack of our lives. And, those that have been in my audiences when I talk about destination marketing know that I think our industry is generally missing the boat by not connecting prospective visitors to what most of us crave. A cool club with a hot talent.
Whether it's a city known for being a music mecca or a community that may not have much nightlife...there is almost always someone playing somewhere every night. Yet, damned if I can find those options on most DMO websites. Which means I will most likely not choose your destination for this weekend's getaway (unless I accidentally stumble upon a club date on an artist's website...like this weekend's gig by Karla Bonoff in Green Lake). And, if I find myself IN your town...my wallet and I will probably stay in tonight. What a waste...for both of us.
So...while I wait for Destination Marketers to get a clue, I gotta give props to Gary Sherwin and the Newport Beach CVB for reversing the marketing conversation from service to attraction.
The Bureau is the sponsor of a new internet radio play called Rockin California. For the most part, it's a playlist of songs that make you feel like you're on the beach or cruisin the Pacific Coast Highway in a bitchin' Camaro. While there is the occassional Boston and Supertramp song to break the Cali-mood (at least for those of us that are paying attention), the vibe is great and the message is compelling:
"Rockin California, Presented by VisitNewportBeach.com. Fall in Love with Newport Beach...and Listen Loud."
Cool move, my friends.
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