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Consultant, author and marketing expert Bill Geist watches consumer trends like some people watch reality shows (which is, of course, no longer a trend but an expectation).

Starting his post-collegiate career as a radio rock jock and program director (to the shame of his loving parents that had been counting on medicine or law), Bill learned the principles of marketing cause and effect first hand. When he spun love songs at night, girls would come to his in-store appearances. When he played AC/DC, the guys would show up.

After breaking all the rules (and the ratings), Bill migrated to the marketing of destinations, eventually being named the President of the Greater Madison Convention & Visitors Bureau. During his tenure, he was the lead spokesperson and co-strategist for the successful public referendum fight to build the Frank Lloyd Wright-designed Monona Terrace Convention Center. He also succeeded in doubling the Bureau's sales and marketing budget and oversaw the launch of one of the Top 25 Marathons in the nation.

Since 1995, he has headed DMOproz…which specializes in strategic planning, governance, destination development and legislative issues for destination marketing organizations and community development organizations. Bill's second book, Destination Leadership, was released in 2017.


music, b-movies and bourbon