You gotta hand it to my friends at the Greater Fort Lauderdale CVB. For the past few winters, the Bureau's "Beachmobile" (a flatbed truck with a glass-enclosed beach on the back) would swing through target markets, bringing sun, sand, palms, beachballs and bikinis to the frigid north.
Starting today, they set the bar even higher as they have converted a bank building into a destination pop-up store. For the next week, the space at 20 Union Square East at 15th Street will be transformed into a palm tree-lined oasis where consumers can indulge in virtual fishing and golf and get hand massages while watching travel videos. Travel specialists will be available to offer trip advice and recommendations and visitors will be able to book their trip on site.
So Smart.
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