You never know what's going to come out of a Strategic Planning session with a DMO Board (which is why I love this gig). And, yesterday was no different.
During a discussion on Organizational Vision, one of the participants offered up this gem: "To achieve the highest rate of visitor growth in the State." Cool...and just as I was ready to challenge him to think bigger (as in the tri-State region or the eastern half of the country or the galaxy), another participant weighed in.
"Why does being the best in a region make us successful?"
Whoa. Great point. Because it doesn't. It only makes us feel good. The real goal is to meet and exceed the goals set for the organization. What others are doing is really superfluous.
That our growth is 7% and theirs is 6% is nothing more than saying mine's larger than yours. Maybe we had 20% market share to make up after a bad year and they only had 10%.
I understand the impulse to look over at the person next to you to compare...but, in the end, it isn't important. That you meet and exceed your goals is.
End of story.
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