My new blog friend Chris Clarke of VacantReady beat me to the punch on what a number of (if not all) Embassy Suites are doing with their obligatory "Do Not Disturb" signs and, even funnier, their room keys.
You gotta produce these tools of the business anyway. Why not have some fun?
Now, some hotels put advertising on their keycards (offering 20% off at neighboring eateries, etc.)...which makes some sense, I guess, as there is some value there to the guest that wants to take you up on the offer.
Some Sheraton properties recently started issuing keycards with really purty, artistic photos of eggs and flowers and stuff. But, given the option of actually exuding a persona (like Embassy Suites has done) with room keys that say "When choosing beds, we went with comfy because uncomfy didn't do well in our surveys," why wouldn't you?
That's a two-fer. It makes me smile (which isn't easy after a long day on the road)...and it reaffirms the brand promise, increasing the likelihood that I'll return.
Thanks for the catch, Chris...
Bill, I'm thrilled that you found my new blog.
Zeitgeist always delivers an engaging perspective...I'd like to catch you at a speaking engagement one of these days.
Chris
Posted by: Chris Clarke | May 30, 2007 at 00:16