Taking a cue from great early adopters like FlyPenTop and Geico, the new Oxy site is very, very cool.
As with sites that feature video hosts, the key (for you) is to not act on their suggested directions. In this case, the guy cajoles visitors that do nothing that there is such a thing as a back button and, then, takes a call on his mobile, after which he says, "I know, he's not moving." Too cool.
Then, it gets smart. The choice he's trying to get you to make is whether you are a guy...or a mom. When you make the former choice, it's stuff that teen guys would dig (including the obligatory Phoebe Cates look-a-like sucking an popsicle). The latter...it's all about how moms can help their reticent sons make the "right choice" and use Oxy. And, it doesn't hurt that the mom model is a MILF.
While it clearly isn't for everyone (and what website should be?)...it so works.
And, like Bill Green at Make the Logo Bigger says, "Badgers are Cool."
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