Which Way Do You Mean?

Seen on the still very innovative ThinkWisconsin.com website for Meeting Planners: This banner ad for Brookfield.

I get the "Minutes from Milwaukee" thing...as that's one of their selling points. And, I think I get the "Miles from Expected." As in, way more than you'd expect.

But what if one had, say, very high expectations? Ummm, this could, like, mean...just the opposite.

Don'tcha think? Or don'tcha?

Comments

[Jim Epperson]

A-ha!

If good research or focus groups show negative perceptions, or no perceptions - or low expectations, then they're on target.

If they don't have that to back it up, then . . .