Seen on the still very innovative ThinkWisconsin.com website for Meeting Planners: This banner ad for Brookfield.
I get the "Minutes from Milwaukee" thing...as that's one of their selling points. And, I think I get the "Miles from Expected." As in, way more than you'd expect.
But what if one had, say, very high expectations? Ummm, this could, like, mean...just the opposite.
Don'tcha think? Or don'tcha?
A-ha!
If good research or focus groups show negative perceptions, or no perceptions - or low expectations, then they're on target.
If they don't have that to back it up, then . . .
Posted by: Jim Epperson | September 04, 2007 at 09:16