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October 11, 2007

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JEB

According to PhoCusWright the number of adults who are online travelers - people who flew and booked a hotel in past year - declined from 24 million to 23 million or 4% .The % of online travelers who said the Internet was their usual travel purchase channel declined from 68% to 62% or a 9% decline.

One key reason for this slow down is most likely that as more online travelers are planning more complex trips they tend to find this less convenient than the single destination trips.

This is the area where human interaction is still required and the booking - which Forrester claims have declined by 9% - is then transacted offline.

As more investments are made in dynamic packaging technology these figures should trend upwards again over the next few years.

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