Last night in DC, Disney and Discover America unveiled a video that will be used to welcome the world to our shores.
Better put, it introduces the faces that make up this incredible melting pot of cultures, destinations and activities to a world that likely only sees our President when they think "America."
As I've posted here before, America needs a tourism strategy to offset its playground bully image abroad. And this video is a great start. And Disney did it pro bono!
And...it gives me goosebumps. You really need to check it out.
It's an incredible start and something we need to do more to promote. Let's get the international marketing rolling!
Posted by: Michael | October 23, 2007 at 10:03
Thank God the private sector is stepping up. Nothing happens without their clout.
Posted by: John Groh | October 23, 2007 at 20:01