It's the leisure visitor whose life is just about to careen off the cliff.
Interesting article on Salon (as caught by my new friend Sally Nankivell of the Lutsen-Tofte Tourism Association) about a trend to take that last great vacation before the bottom really falls out.
Not unlike the brand essence of Chivas...they believe they've earned it. And, if they believe it, who are we (as destination marketers) to deny them?
As author Robert Lanham writes: "There'd be plenty of time for boiling raccoon bones into soup broth, I rationalized, should a full-fledged depression hit, but for now I was going to enjoy my drink and watch the azure waves crest into gold."
Flipping off the recession, indeed.
Image courtesy of Salon.com
My sister-in-law and brother-in-law just got back from a month long around the world National Geographic tour. $50,000 each! They would rather spend their money than watch it disappear. I offered to carry their luggage...
Posted by: Nancy | April 16, 2009 at 13:05
After today's meeting, this article holds a whole new meaning for me...getting ready to book my own "Fuck it" vacation! : ) But that's me - in my book, any excuse for travel is a good excuse.
Seriously, it was great having you here on the North Shore! Hope you can come back soon.
Posted by: Sally Nankivell | April 16, 2009 at 22:43
Fuck it...you know I will :)
Posted by: Bill Geist | April 17, 2009 at 00:57