Over the past month, I've talked with the CEOs of five regional Destination Marketing Organizations regarding the inexorable hemorrhaging of their communities that are hell bent on taking their low-six figure investment back to "go it on their own."
Because nobody can do it better than they can.
Yeah...good luck with that.
My friend Reyn Bowman recently posted a powerful treatise on a similar situation.
You should read it. Like, now.
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