Discovered The Business of Sports last weekend while trolling for back-stories to use in a presentation Monday to the National Association of Sports Commissions. Blogger Russell Scibetti comments on the world of sports, marketing...and anything else that comes to mind.
I so loved his take on how the Washington Nationals could turn a recent embarrassment to their favor.
The story: Apparently some of the Nationals players have been wearing jerseys on which the team name is misspelled. Russell suggests that rather than trying to hide from the gaffe, the team should sell the jerseys for charity.
He has a bunch more ideas too...and I'll send you to his post to read them.
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