Our friend Martin Stoll has released his May analysis of Destination Marketing Organizations that maintain (in varying states of effectiveness) Twitter accounts. Over 300 North American DMOs are using the service with over 70 boasting over 1000 followers.
Martin is quick to note something that we've feared from the start...that those without a clear strategy and an understanding of what social media means to the target consumer may well be screwing it up for all of us.
Just as spammers screwed up e-mail. As business is screwing up MySpace and Facebook. And will probably do the same to Twitter.
Unless we all get much smarter about how we are using them all.
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