Bill Geist's Zeitgeist

That Pesky Dollar Sign

New research from Cornell indicates that restaurant patrons are more willing to go for the 'spensive dishes on the menu if they don't see the dollar sign in the price.

I'm always amazed at what an easily led society we are.

Is Your Mail Service Really That Slow?

Seen on a DMO website:

"If you are visiting our area within twelve days of your request for a Visitors Guide, please understand that we cannot guarantee the guide will get to you before you leave."

Reeeallly? So, either your first class mail service is exceptionally slow (you're not waiting until you get enough orders to send it bulk to save money, are you?)...or you've decided that consumers who have a) made the effort to find you online and b) have expressed an interest in your destination aren't worth the $4.95 it takes to send the guide 2nd day mail on the off-chance you might just convert them to visitors.

Hmmmm....