Recent examples of governments madly slashing destination marketing budgets in order to balance their own budget agendas would be laughable if not so boneheadedly backwards (and ultimately hurtful to the constituents that so blindly elected them because they sounded or looked good on TV).
But, of course there are success stories out there. Michigan's inspired $30 million campaign with those sensational Tim Allen spots that are powering big tourism spending there this summer. And, now comes word from Myrtle Beach that a new one penny sales tax that is invested in its DMO has resulted in a spike for requests for information and a dramatic increase in occupancy from earlier in the season.
But most politicians ignore these indicators. 'Cause they believe they have a better solution.
When, of course, they don't.
Not. Even. Close.
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