Gotta love what Domino's Pizza did last week. Using what they call "green graffiti," they placed over 200 messages on sidewalks in New York, Philadelphia and Los Angeles.
No chalk. No paint. They powerwashed the messages into the grimey concrete.
So, now, as AdRants' Steve Hall quips, what's a city to do? Have the sanitation department go out and make the sidewalks messy again?
Too funny. Too cool.
How is it "green" to spray a whole bunch of water all over the sidewalk in Los Angeles, which gets about 10" of rain/year (i.e. basically a desert)?
OTOH it *is* kind of hysterical to think of the city administrators trying to figure out how to "clean this up".
Posted by: Samuel Yates | July 13, 2009 at 23:56
Interesting point...but the "cleanup" cracks me up too :)
Posted by: Bill Geist | July 14, 2009 at 00:04