When it's all about location, Destination Marketers need to pay attention to Twitter. In the very near future, the micro-blogging juggernaut will be debuting location based code in every Tweet.
While the new service will be defaulted to "off" for personal security reasons, imagine the opportunity to target messaging to Tweeps in your destination, offering deals and packages to a finite target audience.
Still think Twitter is stoopid? Think again.
This is a great leap forward for twitter and the Social Media arena. Currently Uber Twitter for the Blackberry offers the GPS, location based information in the users tweets.
Posted by: Paul W. Swansen | August 24, 2009 at 17:01