The Increasing Relevancy of DMOs

In last week's edition of the Z-News, we posted a thoughtful response from Meilee Anderson of Seattle Southside regarding the relevancy of DMOs. In a nutshell, she opined that DMOs are the only ones that can make sense of the incredible overload of information available on the internet.

I received another take this week from Deb Lewis of the Park City CVB, agreeing with Meilee and taking it a step further:

"Our visitor services staff finds the questions people are asking have shifted from, “What should we do while we’re here?” … to questions like, “Here’s stuff we pulled from the internet. Can you help me make sense of it?”  My staff seems to be “going deep” with visitor services more and more as people come in armed with some information about Park City, but need an expert to help them sort it out."

I'm sensing a significant opportunity here. You too?

The question? How to prove the ROI of this crucial service we are all about to provide.

Disintermediated? I don't think so.

Photo Credit: Omaha CVB's way cool Visitors Center / Coffeehouse

Comments

[Paul W. Swansen]

Maybe the CVB staff's should be looking at their cities from a visitor's perspective? Yes there is a huge opportunity for the CVB staff and CSR's to really have a conversation with potential and current visitors instead of just regurgitating tourist info.