2010: The Year that Print Abdicates the Throne

According to a just released study by Outsell, 2010 will be the year that, for the first time, advertisers will spend more on digital than, gasp, print.

When the dust settles on this year, it is expected that 32.5% of the total advertising spend will go to digital, with print falling to 30.3%.

But, hold the iPhone. This doesn't mean that print shouldn't be a meaningful component of your marketing mix. It just can't be a default response. Ad spending in magazines is expected to jump almost 2% this year because of the ability to target affinity groups more effectively than in newspapers.

As we've been saying. It's less about the platform...and more about identifying where your target market is spending its time.

Thanks to AdRants for the catch.