Being True to the Brand

Just back from MCing the Wisconsin Governor's Conference on Tourism in Milwaukee where I discovered a little jem of a brand reminder on one of the escalators at the Midwest Airlines Center.

As you prepare to step on said escalator, you have the option (which most can't resist) to press a button to listen to polka music on your journey between floors. Too funny.

While I know that polka doesn't figure prominently in Milwaukee's intended brand messaging, it is still a tip of the hat to one of the things for which the city is well known. And, one that never fails to bring a smile to the faces of the attendees that push that button.

Well played...

Comments

[M.A.]

I could not resist. Oh the button would be pushed - and I would grin and not apologize. Bring on the polka!