Is it Really the Economy?

A recent "study" shows that the recession is having a chilling impact on fast food breakfast consumption. Apparently, during the ramp up to the recession, breakfast was the shining light of the fast food industry. But, with fewer employed, fewer people are eating fast food breakfasts.

While that's an easy correlation, it points to the challenge for all research into consumer behavior. Is that the only reason that breakfast sales are down at fast food outlets?

Because, umm, I'm still working. But I don't stop in for my breakfast sandwich anymore because I realize how insanely caloric they are.

So, how much of the decline is the economy...and how much is that many of us are eating smarter?

Of course, that would screw up the story...now, wouldn't it?

Comments

[M.A.]

I stopped visiting drive-thru restaurants a year ago because I wanted to save money and I'm focused on being healthy. It was shocking to see how much my old latte and breakfast habit added up...both on the scale and my bank account.