Stuck in the Middle with You

General Motors and Sears are just two examples of once successful legacy corporations that became successful because they focused on the middle. After all, there are (or at least were) more of them than upper and lower class customers. Makes perfect sense...or, it did.

My friend Harvey Briggs (whose recent entry into the blogosphere is a refreshing addition to my daily read) hipped me to a great article in the New York Times that suggests that trying to appeal to the middle isn't necessarily where you want to be in today's marketplace.

Because, if you are...then everyone knows that (you are) nowhere.

Sorry...couldn't hep mice elf.

Ooops...I did it again.