Spirit Moves to Comply with Air Law One

One thing about Spirit Airlines...they know how to stay in the news. Earlier this month, it was their intent to charge for carry-on bags. This week, it is the news that they are installing seats that don't recline in order to save money and offer passengers even lower fares.

While they didn't cite Air Law One in the announcement, the move will also save consumers from having thoughtless passengers jack their seats into their face, laptop and knees.

But, the marketing gurus at Spirit must have once worked on political campaigns...or are showing off their chops to get picked for the next presidential campaign. How else can you explain spin like this:

• The seats don't recline because they are "pre-reclined." The folks at SeatGuru say the lack of pitch of this "recline" is about as bad as they've ever seen.

• The reason for the "pre-reclined" seats is to save money. In a round about way, that is true. Said without the spin, however, is that they can jam more people on the plane. That means more money per flight.

• The reason they want to save money is so that they can offer lower fares. If this is true, then the increase in passengers per plane is a wash. So they're either lying...or not very good at math.

Or, maybe Spirit is just a very needy airline that just likes the attention.