By now, you've probably heard that the City of Topeka changed its name to "Google" last month, hoping to be chosen for the Fiber for Communities project.
On April Fool's Day, Google returned the favor, renaming itself "Topeka" for the day...and in hours, Visit Topeka's $500 monthly Adwords budget was exhausted. In just hours they surpassed the number of impressions they garnered during the entire month of March. Their website, which normally averages 200 visits a day, spiked to over 3000 visitors.
Now, as Travel Industry Uptake suggests...it'll be fascinating to see how the ROI on this clear-cut win for the destination can be quantified.
Comments