For those that rely on my retelling of the pearls acquired at Brandworks University...you really need to attend and see/hear for yourself next year. And to whet your appetite for Brandworks 2011, here are some of the top line ideas shared yesterday:
Simon Uwins (Fresh & Easy): Consumers can read the body language of your staff. If they are not engaged, your customer knows it. The staff is the body language of your brand.
Andreas Weigend (ex-Amazon.com): Data is the digital air that we breathe. Today, everyone (online) is a publisher. The '90s were Search (find). The '00s were Social (share). The '10s will be Mobile (create). In the last minute, 500,000 pieces of content were shared on Facebook...and 40,000 tweets were sent. And Twitter works because there is an illusion of an audience (but really...how many of us are actively following).
Nick Harris (Benjamin Moore): "We're not a paint company. We're a color company." Hell, yeah...who wakes up wanting to paint?
Giorgos Zacharia (Kayak.com): Target, Test and Fail Quickly. That way you can get on to what really works.
Loren McDonald (Silerpop): Harvesting just e-mail without gathering other data points is a waste (he gets e-mails from Tiffany's pushing engagement rings when he's been married 20 years).
Anssi Vajoki (Nokia): Consumers are spontaneous. Mobile makes them more so. Marketing will need to be in real time to capture their attention. Brands are created by consumers. Marketers can only facilitate the conversation.
And...the most telling comment was his final thought. For Nokia, Mobile is so yesterday.
Because that is all there is.
Brandworks 2011. You need to be there. There's a chance I can hook you up. Let me know if you want to be inspired.
'Cause I sure have a few new business plans in mind.
And...the most telling comment was his final thought. For Nokia, Mobile is so yesterday.
I get him...so what's next I wonder?
Posted by: Lee | May 28, 2010 at 09:02