Jewel Upsells Her Destinations

We laughed when we saw the amateur video shot during Jewel's tour stop in Fargo. Especially when she gently poked them that she'd like to be in their Walk of Fame next time she plays there (and the CVB is all over that).

But she was just getting started. Turns out she wrote a song for most of the towns on her tour. While I haven't heard them all, I can't help but thinking that the Destination Marketing Organizations in each town could have some fun with them.

Just a thought...

Comments

[Brian]

We are going to have so much fun when Jewel returns to the Fargo-Moorhead! So excited about the tunes she wrote too. You can download them all for free on her site too! Brilliant! http://www.jeweljk.com/tour

Jewel is a great example of how artists can leverage SoMe too! Real engagement...real conversations and relevant content. Love it.