More Old Spice

This has been pretty freaking amazing.

I'm a boomer...and Old Spice was never, ever, a consideration. My dad didn't wear it. My grandfather did.

Then, a Super Bowl commercial made us all both laugh and wonder...how did they do that?

And then we all went back to what we were doing.

Until, all of a sudden, months later...it's gone ubber viral.

Because now, the Old Spice Guy is all over Twitter, YouTube and Facebook...and responding via videos to various tweets.

You can see many of the simply incredibly funny videos here.

But, as one marketing executive said, "if it's this easy to do a 30 second commercial, we're all toast."

Welcome to the future of marketing.

Comments

[Maura Gast]

Sitting at DFW airport watching a piece on the spots on Airport CNN, and literally everyone in the waiting area is glued to this story. The ad agency guy just admitted to a man crush. UnderstandABly.