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September 09, 2010


Reyn Bowman

As a Harley rider of more than a year and some 2,600 miles, I don't warrant an opinion.

I suspect the iconic image played a part in my choice but so did design, ride, sound and Americanness of the bike.

I think there is probably more to this story. Seems too obvious from the quotes in the blogs that Harley was diversifying vs. jettisoning all the work the agency helped create.

But agencies don't create authentic brands, nor does advertising.

BTW, I ride a Harley-Davidson Cross Bones

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