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February 09, 2011


Harvey Briggs

Here's a post I wrote last summer about logos and how they become valuable.


Bill Geist


Oh, wait...that means I have to do something meaningful?


Unless your logo is bad. Ours said "There's Only One Norman (OK)." I got the "duh" reaction a lot. And the design resembled "a sticker I got in 5th grade" as a university student so elequently shared. Our new logo - and all around 'brand realignment' has brought the staff, partners and community leaders new pride in the CVB.

Bill Geist

You callin' my logo bad? Or just bad ass. ;)

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