South Carolina's rookie Governor caught most tourism interests along the Grand Strand off guard a few weeks ago when she blasted the 1% Sales Tax that now powers the promotion of Myrtle Beach.
Last week, she did it again...this time in destination, saying "you can't tax your way to prosperity." Which, of course, are good tea party words. But, when that tax is invested in marketing and promotion (as it has been in Myrtle Beach), prosperity is exactly what you get. Case in point: Myrtle Beach has had record breaking tourism receipts since the tax was enacted...despite a paralyzing recession.
You gotta love Chamber CEO Brad Dean's response: "Until she presents us with her plan that guarantees to deliver the results we've created along the Grand Strand, we will continue to guarantee them for ourselves."
Hell yeah.
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