The world changes faster than print can keep up. And, yet...there is something still powerful about this centuries-old medium. Maybe it's believability. Maybe it's still easier to consume when one wants to read a long-form article.
Like Conde Nast Traveler. I'd much rather hold that magazine in my hands than consume its content online or mobile. But, those of us that read the magazine regularly had to chuckle at this month's edition, when Traveler suggested the "15 Best Places to See Right Now"...and Libya was on the list.
But, that's where the online option works...because editors quickly updated the article with today's reality. Well played.
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