Yesterday, we shared with you the story of a candle shop that hit gold by packaging their experience with a wine shop.
This Columbus area wine shop, however, is doing something so cool, we didn't want their brilliance to go unnoticed. On the off-chance that you didn't click on their link yesterday...allow me.
The proprietors of this simply amazing shop, called House Wine, understand an often overlooked premise...the vast majority of those who buy wine have no freaking idea of what they're doing. Especially when it comes to pairing. Yet, so many wine shops focus on the aficionado. The wine snob. And, that's OK, I guess...if you're willing to sell to just 20% of the market.
The rest of us? We're serving salmon tonight and don't have a clue. That's where House Wine is so perfect. As they say on their website: Our inventory is separated by country or food for matching and each wine falls into a class. With our classification system, distinguishing wines by color and character, you can easily narrow down your wine preference. Going organic? Grilling some beef? 3rd date? We make it almost too easy.
Hell yeah. Today...it's all about easy. And, in an environment where I can look like I know what I'm doing when I clearly don't.
House Wine isn't the first to understand this truth...but they are one of only a handful who have. On my next trip to the C-Bus...I'm so there.
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