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March 08, 2012



DMO websites usually have brochures to download. However the older heritage traveler, prefers to get a brochure in the mail! Finding other alternatives to printing and mailing brochures would be a godsend. Printing is a major part of most DMO's budget. I suspect in the not too distant future, websites and social media could certainly significantly supplement the brochures.

Tom Martin

Interesting point -- but is it time to kill the brochure or just Supplement those perfect picks with an embracing of the more natural, random photos/experiences/events that happen in destinations every day?

Bill Geist

The latter would likely meet with Peter's approval, Tom. I think we're all in agreement that some of our past practices are part of the problem. Time to random-ize :)

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