Those of us in the Destination Marketing world know the importance of packaging. It's just so damn time consumptive a process.
Our target consumer craves packages...but our industry partners are often so busy minding their own store that they completely miss on the opportunities that are, literally, right next door.
Like The Candle Lab in Worthington OH, specializing in natural gourmet soy candles and custom fragrance, offering hand-poured candles in more than 120 fragrances, pour-your-own custom-scented candles and customizable home fragrance products.
Cool...but, it just wasn't happening. That is, until Experience Columbus engaged Joe Veneto to work with their members to identify packaging opportunities. When Joe met with the owners of the Candle Lab, he noticed a wine shop next door called House Wine...and a packaged experience was born.
The Candle Lab now has four locations and House Wine directs visitors to its very cool store by saying "we're next to The Candle Lab."
Not packaging? You're missing out. Don't know how? Consider attending Joe's upcoming Experience Lab in Columbus in September.
Why am I telling you now? Early Bird pricing (as in, save $400) ends on Friday. my friend.
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