Not really...but that's what only reading the headlines might make you believe.
What GM is doing is discontinuing it's advertising on Facebook because they maintain the ROI has been insignificant. And, there's a perfectly good reason for that...as my friend Harvey Briggs opined today.
To paraphrase Ferris Bueller:"Life moves pretty fast. If you don't read the bodycopy, you might miss the real story."
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