I'm an unabashed fan of the action that produces multiple benefits. It's probably why I have opted to apply my talents to the destination marketing industry.
We all understand that attracting visitors to a community means that hotels, restaurants and attractions benefit from their spending. But, it doesn't stop there. Those business buy from other businesses in town...and they employ our neighbors. In turn, those employees buy from grocery stores, clothing stores and car dealerships using money that started with the visitor. And the taxes generated on each transaction power our governments. And on and on.
Yeah...I like me some multi-level benefits.
So, I was taken by a post from my friend Reyn Bowman on the impact of trees on crime. While we all support trees as a beautification and aesthetic advantage to our communities, it turns out there is a clear correlation between trees and a reduction in crime.
A two-fer if there ever was one. And, if you're a destination marketer or community advocate...you need to use these findings to beautify (and safe-i-cize) your city.
Oh...and I so love this shot by Csaba Molnar. You can purchase the image HERE.
Now who'd a thought "trees" and "crime" were related?
Let's take a look at this premise in our community!
Posted by: Janice Marshall | May 30, 2012 at 09:52