Closed out a fabulous 4th of July week with a trip to Hoffman Estates to catch a re-engaged Survivor at that community's Independence Day Weekend Festival.
Way cool to have Jimi back. They're on tour this summer...and so worth trying to catch a show (that is, if they can find someone who knows how to run a sound board...sheesh).
But, the point of this post is that the festival organizers (or their marketing department) were thinking small. Local. With no concept that, in today's world, fans of their headliner that lived in, say, Wisconsin would know that Survivor would be playing just a couple hour drive away.
How do I know they weren't thinking big? On the festival website, they listed directions to the festival site from two other suburbs (click image for the example). Two suburbs that mean absolutely nothing to someone from outside the area. And, there was no physical address listed with which we could have used our GPS. Oh, I know...the site was next to the Sears Center and I drive that way to visit my daughters and work with clients all the time. But what of those that don't?
To paraphrase the Director in that great Citibank TV commercial (the one featuring an over-budget sailor movie), "No! Think Bigger! Bigger!"
It's a small thing, Hoffman...especially in light of a great first year effort. And, congratulations to all involved. Just a friendly suggestion for next year ;) And, if you bring in another act that we dig...you know we'll be back.
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