As I was listening to "Munich's Hardest Hits" on internet radio the other day, the obligatory Station ID broke the music flow for a moment with a slogan that caught me by surprise. And...that's kinda hard to do, as I toiled ten long years in the Rock Radio mines. I've heard them all...but never this one:
"Playing a greater variety of music...so you can listen longer."
The goal of any radio station is to get you to listen for as long as they can. They make it difficult, however, when they cram extra minutes of commercials into each hour. Or play crappy songs.
Radio programmers often think that their job is turning people on to the new hits. Newspeople think they're keeping listeners informed. Weather people think they're protecting the unsuspecting hoard from catastrophic calamity.
The smart General Manager knows it's about keeping the listener from changing the channel.
And you? Why do you do what you do?
Really.
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