It might have only been a College Basketball Conference Championship game...but I stopped to watch a few minutes of it tonight. I'm pretty sure a whole bunch of people around the country did as March Madness starts to build.
But get a load of the name of the arena. Yeah...it's the ExploreAsheville.com Arena (click image to enlarge).
And, yeah...every time someone tries to score, (which has to be at least, what? 100 times a game?) the television screen displays ExploreAsheville.com on the baseline.
I so love a Destination Marketing Organization that ignores convention. Well played, Asheville.
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