At a conference last month, I heard a marketer suggest that we should all consider how we would tell our destination story if all we had at our disposal was the real estate on a cereal box. Her point was just that...get to the point.
Like Mike's Golf Shop.
Too funny. Too smart.
We just did our tourism round table on the very subject...getting our partners to develop their "elevator" speech.
Posted by: Dee Grossman | December 05, 2013 at 14:30
Not sure old Mike knows too many words...
Posted by: LT | December 06, 2013 at 12:18
LOL...but he knows the important ones.
Posted by: Bill Geist | December 06, 2013 at 12:27