It's All About Intent

There are those who say it don't mean squat unless Marketing produces a Sale; the Conversion of a Prospect.

There are Destination Marketers who say it's all about Leads, Bookings and Room Nights.

But, what it's really all about is intent.

To move someone from ambivalent to interested; from a peripheral awareness to intrigue.

Brand USA has increased international intent to visit America by 22%.

And, Congressman Ryan? That's all the math you need to know.

Everyone else? Please remind the Representative from Wisconsin that a 22% swing in consumer (voter) attitude is priceless.

Comments

[Peter Bowden]

I like it