Cities across the world vie for the "big" ones. Olympics, World Cups, Super Bowls and Final Fours stir the competitive juices in every Destination Marketing pro.
Such was the case with the DMOs in the Dallas-Fort Worth Metroplex when they fought for, and landed, this year's NCAA Basketball Final Four Tournament at the house that Jerry built.
A complete sell-out of hotel rooms during the tournament's final weekend was, of course, the dream. But, as teams were eliminated, (and unexpected teams advanced), the elasticity of hotel room availability and rate varied wildly.
Check out this article from Skift that shows, by round, how hotels balanced demand and pricing during this year's March Madness.
Fascinating.
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